Thursday, 24 November 2016

Critical Incident

Discontinuation of researching children

I have reached a point in my research where I feel that placing as much emphasis on the child as a motif as I initially intended, is no longer relevant in my direction of study.

Although it has been really interesting to see how children are used within advertising to create shock, empathy, and more 'black and white' responses from audiences, I have realised that it doesn't align with my search into self-actualisation ideals on such a grand scale. 

The research I have undertaken so far on this area will not be completely dismissed, and I won't see it as wasted time in hindsight because it has been extremely helpful. It is just one of those constricting actions that you have to take to really get to the root of something, and in this case, the way that children are used in advertising is not my root.

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