Reading over Maslow and Herzberg's theories to do with motivation over the past few days helped me to understand why people take certain actions in terms of setting personal goals and responding to stimuli.
Things we discussed:
- TITLE:(initial) How illustration can be used as a persuasive device to create awareness about personal healthcare/ (updated) How illustration/visual communication within commercial advertising form out understanding of personal healthcare and our drive for self idealization
- Public awareness
- Advertising health-flora pro active
- Idyllic imagery/brand association/children activity
- Compare the communication early examples with todays-has anything changed?
- Consumer behaviour- Jim Blythe
- Behaviour theories- pain avoidance
- Maslow/Herzberg
- Quackery
Things to do:
- Create links between the NHS and private public awareness imagery
- Modern comparisons with medical healthcare
- Looking at smoking ads- idealisation
- Advertising health- flora pro active
- Medi-facts adverts
- Semiotics
- Practical: proposed exhibition-curation? Rebrand- non-commercial experimenting with signs and signifiers - info graphics - interactive
- Print/ hand made in advertising=quality/human touch/communicate empathy- awareness
For next week:
- Identify four theorists
- Collect contemporary articles examples
- Fill in practical proposal
- Chapter structure
- 1000 words of first chapter
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