To what extent does illustration and visual communication within commercial advertising form our understanding of personal healthcare and our drive for self-idealisation?
Indtroduction
What am I actually trying to find out?
What sorts of approaches used in visual language are more likely to change the audiences behaviour?
Do hand made methods of image making contain a higher level of sensitivity when communicating with an audience?
Is advertising from the perspective of a child more emotive/effective?
Why is this important?
Positive change in behaviour can create a more sustainable level of good health, which can result in a more sustainable future? Also to find areas of successful advertising that could be used to raise awareness of other issues within society.
Overarching Question?
What is good? To what extent does social responsibility impact on the role and function of illustration?
Methodology?
- Looking into issues from a child's perspective and recording the level of effectiveness in reaction
- Reading texts on designing for social change and consumer behaviour to find appropriate theoretical models
- Interviewing relevant people about how imagery is used to persuade
- Exploring empathy and emotion through image making process
I have a rough sort of idea of the framework for my introductory paragraph, I am just struggling to think of where I can reference any scholars. Maybe this is an indication that I need to look at more theory!
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