The standardisation of cigarette packaging is a factor that I looked into in more detail today, as I gathered that this might have a significant link with my research into how packaging influences people to buy products.
This diagram explains the specific elements that have contributed to the design that aims to further persuade consumers not to smoke. Notions of colour, imagery, language and layout have all been individually considered to arrive at an outcome that has a clear level of communication.
What now?
I might ask for peoples opinions with regards to the standardised packaging, whether or not they believe it is effective in their decision to smoke cigarettes.
As well I hope to look into concepts of persuasive imagery in more detail.
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