Revisited Practical Proposal

Evidently, I've found the practical side of COP really difficult this year, partly due to the fact that my project is heavily research based, as well as dealing with my tendency to produce visual outcomes that are 'too literal'. I didn't just want to illustrate my essay, but I wanted to propose a practical outcome that could genuinely make a difference if it became a reality.

I want the audience/society in general to love and accept themselves for who they are, and feel like they don't have to confine to false and unrealistic ideologies projected by the media in order to feel a sense of worth.


Brief Title: Project Acceptance

Brief: Produce/propose a reportage style ad campaign promoting self-acceptance to a mass audience

Product: Down to earth/honest autobiographical stories conducted from the primary research questionnaire. Using illustration and text to stimulate the acceptance of personal insecurities that are enlarged by the main media

Tone of Voice: Human; all on one level. Honest and empowering means of communication

Audience: Mass scale audience (excluding children)

Context: 

• A5 16 page book
• Proposed exhibition
• Proposed ad campaign