Humanising Medication

From the medicine packages that I have collected, I took a slightly different approach by visually exploring why people take medicine. This may seem like a strange piece of research, but I was interested to compare peoples relationship with smoking to peoples relationship to health as an element of contrast.

As I have discovered, many people initially started smoking to enhance their self image, and because it was the 'cool' thing to do. 

Since taking medicine is a necessity in the majority of cases, I wanted to explore how people evaluate their self image in relation. In addition, it has been noted that a lot of medicine tends to be stigmatised, especially those to treat mental health. Therefore I was interested in creating a sort of connection to the ideologies portrayed through medical adverts to the realities; in a way trying to 'humanise' medication.

The outcomes I have produced are okay, yet I feel like they don't communicate a clear message. Additionally from looking at them I continue to question their purpose...what are they trying to tell the audience/prove? 

This has been a helpful and interesting segment of visual research, but it isn't something I am going to enlarge on. However I am comfortable with the style of line work in a combination with the handwritten text, as I feel that it communicates a level of sensitivity.