This week we were given the task to make five hotdog books to start the ball rolling with ideas for our publications. At the minute, I am thinking of the subject matter to be to make people aware of the dangers they could cause their bodies by partaking in bad habits. Or an alternative idea would be to focus on the damage being caused to the NHS, to make people think twice about how much they might be contributing to its enormous debt.
We also had a peer review to gain some constructive criticism about how to develop these initial ideas into concepts for our final publications.
My Books:
You Are What You Eat
The target audience for this hotdog book is children, as I have used bright colours and food related characters to support statements and quotes to promote healthy eating and living. It also includes informative infographics such as the balanced diet wheel to show how much of each food group is advised to consume per day.
Peer's Opinions?
The language and imagery is appropriately sculpted to a young audience, for example the fridge magnet front cover is executed really well, bright colours are good! On the down side, the fruit and veg characters have been done quite a lot, so kids might not get the 'wow' factor from them so much. It's a good starting idea though.
NHS SOS
I have taken a social documentary approach on this book idea, taking quotes and information from the documentaries I have watched about the NHS, highlighting the areas of strain supported by alarming statistics. Again, I feel like this isn't punchy enough. I think the only strong aspect of the design is the logo on the front; graffitied writing over the NHS logo, converting it to 'SOS'.
Peer's Opinions?
The cover is really clever! But the content isn't as bold and edgy. There is room for development, however. Keep trying out the 'honest branding' side of things as it is really effective.
Live Green
~this was unfinished~
The idea behind 'live green' was to persuade people to be more friendly to themselves and the environment, although I couldn't really see it going anywhere and thought it was leading astray from the core principles of my topic.
Health For Dummies
This was kind of a take on the 'for dummies' series of books, written and designed for people who want to learn new things, or are just really terrible at them. This book is really sarcastic, unrealistic and humorous, (so its taking the Michael out of the whole 'lets get fit' fad)
I'm not sure if this is a strong enough concept on its own. No in fact it isn't at all. But I may take pieces from it and develop them in other areas?
Peer's Opinions?
So funny! Daft cartoons may appeal to the audience in a stronger way? Maybe just refine some of the concepts and drawings to be more precise and efficient.
How much damage am I causing my body?
Set in a 'smartphone' format, this book intrudes the readers social media accounts to send messages similar to those used in shock tactics to get across powerful messages that may assist them with putting a stop to poor lifestyle habits and choices. The content focuses on addiction, obesity and smoking and the negative effects they have on the body.
Peer's Opinions?
"This is really brutal, what has happened to you, Ellie?!"
~just because my work is normally a bit airy-fairy~
I think my peers were really fond of this idea because its out of my comfort zone, and brutally blunt (in aim to get across the message to the reader). They also said that the language was the most powerful, so I will definitely consider taking this concept and developing it further.
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Reflection
Making these hotdogs has been so helpful, and a really positive and productive way to start really developing the practical side of COP. It's really useful too having had so many broad ideas, to narrow it down to something that could be really interesting potentially.
From this point, I will:
- Look further into shock advertising in social media
- Keep drawing and responding to articles
- Make further hotdog books/mockups to refine ideas
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