Is advertising prostitution?
It is considered as a tool used by capitalism to change established values within society. It is also considered influential in changing our perception and what we may need and want.
An example of this use of influential persuasion is female conceptual artist Barbara, Kruger's 'I shop therefore I am'.
It is often accused to explore sexism treating people as cultural stereotypes of their sex, especially women.
This brings about the question, 'does sex sell?'
Many companies that are guilty of using sexualised advertising include:
- Calvin Klein
- Crosbys
- Tom Ford
- BMW
- Burger King
- Duncan Quinn
- Coopers
However, there does happen to be some good things about advertising:
- It drives global economies
- It drives creativity
- The first 'wave of creatives' were revolutionaries who were creating utopia
- The second 'wave' created persuasive communication to fulfil peoples dreams
- It is a very powerful art form
- It shapes popular culture
- It is endlessly entertaining
- It can enlighten and inspire
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